Collection of Personal Information

The Longhorn Racing Academy (LRA) may collect personally identifiable information such as your name or email. If you complete a purchase of an LRA experience or retail item, we collect billing and credit card information used to complete the transaction.

Use of Personal Information

The Longhorn Racing Academy collects and utilizes personal information to operate the LRA website, deliver requested services, inform customers of additional products and services, and conduct surveys to optimize customer experience. The Longhorn Racing Academy does not sell, rent, or lease the personal information of customers.

Media Release

Each participant grants permission to The Longhorn Racing Academy and its employees the irrevocable and unrestricted right to reproduce photographs, video, audio, or statements taken of/from participants and their guests for the purpose of publication, promotion, illustration, advertising, or trade, in any manner or in any medium. Participants hereby release The Longhorn Racing Academy and its legal representatives for all claims and liability relating to said media. Furthermore, participants grant permission to use said media, with or without attribution, for the purpose of advertising and publicity without restriction. Participants waive the right to any compensation. Participants agree to this media release in The Longhorn Racing Academy’s Terms & Conditions before confirming each booking.


A cookie is a small data file that is transferred to your device (e.g. your phone or your computer). For example, a cookie could allow us to recognize your browser, while another could store your preferences.

We also use other technologies with similar functionality to cookies, such as web beacons, pixels, mobile identifiers, and tracking URLs, to obtain data. For example, our email messages may contain web beacons and tracking URLs to determine whether you have opened a certain message or accessed a certain link.

We use these technologies for a number of purposes, such as:

  • To better understand how you navigate through and interact with the Longhorn Racing Academy website and make improvements.
  • To show you content that is more relevant to you.
  • To monitor and analyze the performance, operation, and effectiveness of the Longhorn Racing Academy advertisements.
  • For purposes of our own customer support, analytics, research, product development, and regulatory compliance.

We may also allow certain business partners to place these technologies on the Longhorn Racing Academy website. These partners use these technologies to (1) help us analyze how you use the Longhorn Racing Academy website, such as by noting the third party services from which you arrived, (2) market and advertise Longhorn Racing Academy services to you on third party websites, (3) help us detect or prevent fraud or conduct risk assessments, or (4) collect information about your activities on the Longhorn Racing Academy website, other sites, and/or the ads you have clicked on. For example, we utilize Google Analytics. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser by clicking here.

Third parties may also use such tracking technologies to serve ads that they believe are most likely to be of interest to you and measure the effectiveness of their ads. Targeting and advertising cookies we use may include Google, and other advertising networks and services we use from time to time. For more information about targeting and advertising cookies and how you can opt out, you can visit the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page. To the extent advertising technology is integrated into the Longhorn Racing Academy website and you opt-out of tailored advertising, you may still receive advertising content. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of these opt-out links and are not responsible for the availability or accuracy of these mechanisms.

The Longhorn Racing Academy website may use social plugins provided and operated by third parties, such as Facebook’s Like Button. As a result of this, you may send to the third party the information that you are viewing on a certain Please refer to the third party’s privacy policies to learn more about its data practices.

Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser’s toolbar.

Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.

Your mobile device may allow you to control cookies through its settings function. Refer to your device manufacturer’s instructions for more information.

If you choose to decline cookies, some parts of the Longhorn Racing Academy website may not work as intended or may not work at all.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.

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